Model Agency BOOKERS
Last updated: October 2026
1. Introduction
At Model Agency BOOKERS, protecting your privacy and personal information is important to us.
We handle personal data responsibly, transparently and in accordance with the General Data Protection Regulation (GDPR) and applicable German data protection laws.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact our agency, apply to become a model or work with us.
2. Data Controller
The organisation responsible for processing personal data on this website is:
Model Agency BOOKERS
Legal entity: Model Agentur Bookers GmbH
Address: Haubbachstraße 29, 22765 Hamburg
Hamburg, Germany
Email: [Confirm current privacy contact email]
Website: https://bookers-hamburg.com
3. Information We Collect
Depending on how you interact with BOOKERS, we may collect the following information:
- Personal details, including your name, age or date of birth and contact information
- Information submitted through contact and application forms
- Professional information, experience and portfolio details
- Model measurements, including height, clothing size, bust, waist, hips and shoe size
- Hair colour, eye colour and other relevant appearance information
- Photographs, videos, portfolios and Sedcards
- Booking, contract and invoicing information
- Technical information generated when visiting our website
We only collect personal information where necessary for a legitimate purpose and in accordance with applicable data protection laws.
4. Model Applications – Become a Model
When applying to become a model through our website, you may be asked to provide your personal information, measurements, photographs, videos and professional experience.
We use this information to review your application, assess potential representation opportunities and contact you regarding your application.
Depending on the circumstances, processing may be based on Article 6(1)(b) GDPR, where necessary for steps prior to entering into a contract, or Article 6(1)(a) GDPR where consent is required.
Submitting an application does not automatically authorise public publication of your photographs or personal information.
Information about retention periods and any additional consent requirements will be provided as part of the application process.
Applications involving minors
Where applications concern children or young people, we take particular care to protect their personal information.
Where legally required, consent or authorisation from a parent or legal guardian must be obtained.
5. Model Profiles, Portfolios and Sedcards
Our website presents professional model profiles, including photographs, videos, measurements and selected portfolio information.
These profiles help potential clients, production companies, photographers and other industry professionals discover and book talent.
We process and publish this information only where an appropriate legal basis exists, such as consent or a relevant contractual agreement.
The specific use, publication and distribution rights for photographs, videos and other creative materials are governed by applicable agreements and legal requirements.
Models may contact BOOKERS regarding the processing of their personal information or the exercise of their data protection rights.
6. Contact Forms and Email Communication
When you contact us by email or through a website form, we process the information you provide to respond to your enquiry.
This may include your name, email address, telephone number and message.
The legal basis is Article 6(1)(b) GDPR for enquiries relating to a contract or pre-contractual measures, or Article 6(1)(f) GDPR for other legitimate business communications.
Where processing depends on consent, Article 6(1)(a) GDPR applies.
We retain correspondence only for as long as necessary, subject to applicable legal retention requirements.
7. Client Enquiries, Bookings and Contracts
When clients request model bookings or other agency services, we may process personal and business contact information.
This information is used to communicate with clients, organise bookings, prepare agreements, coordinate assignments and issue invoices.
The legal basis is generally Article 6(1)(b) GDPR or, where applicable, Article 6(1)(f) GDPR.
Information required by tax, accounting or commercial law may be retained for the applicable statutory period.
8. Website Hosting and Server Logs
Our website is hosted by an external hosting provider.
Hosting provider: [Confirm provider name, registered address and relevant data-processing arrangements]
When you access our website, certain technical information may be processed to deliver the website and maintain its security and stability.
This may include:
- IP address
- Date and time of access
- Browser type and version
- Operating system
- Referring website
- Requested pages and resources
- Technical status and error information
Where applicable, this processing is based on Article 6(1)(f) GDPR, reflecting our legitimate interest in maintaining a secure and functional website.
Server log retention: [Insert verified retention period]
9. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support essential functions, remember preferences or enable additional services.
Technologies that are strictly necessary to provide a service requested by the visitor may be used without consent where permitted by Section 25(2) TDDDG.
For other technologies involving the storage of or access to information on a visitor’s device, consent is obtained where required under Section 25(1) TDDDG.
Any subsequent processing of personal data must also have an appropriate legal basis under the GDPR.
Where consent is required, visitors must be given an appropriate opportunity to accept, refuse or withdraw it.
Cookie consent management: [Insert the actual consent-management solution, if applicable]
Cookie details and retention periods: [Add information based on the technologies actually used]
10. Website Analytics
We may use website analytics tools to understand website performance and visitor interactions.
If analytics services are enabled, this Privacy Policy must identify the service provider, categories of data processed, purposes, legal basis, retention periods and any international data transfers.
Analytics technologies requiring consent will only be used in accordance with applicable consent requirements.
Analytics services: [Confirm whether Google Analytics or another analytics service is currently installed and active]
11. Social Media
BOOKERS may maintain profiles on social media platforms such as Instagram and Facebook.
When you visit our social media profiles or interact with embedded social media features, the respective platform providers may process personal information under their own privacy policies.
If social media content is embedded directly into our website, additional information concerning the relevant provider, data transfers and consent requirements must be provided where applicable.
We recommend reviewing the privacy policies of the platforms concerned.
12. Embedded Videos and External Content
Our website may display videos, portfolios or other content provided by external services.
Depending on the integration, external providers may receive technical information, including IP addresses, when content is loaded.
Where required, external content will only load after the visitor has provided valid consent.
Video and external content providers: [Confirm whether YouTube, Vimeo or other services are currently embedded]
13. Sharing Personal Information
We do not sell personal information.
We may share personal information with authorised recipients where necessary for legitimate agency operations, including:
- Clients and production partners involved in relevant bookings
- Professional service providers assisting with website hosting or administration
- Contractual partners involved in fulfilling agreed services
- Authorities where disclosure is legally required
Personal information is only shared where there is a lawful basis and appropriate safeguards are in place.
14. International Data Transfers
Some service providers may process personal information outside the European Economic Area.
Where international transfers take place, we apply the safeguards required under the GDPR.
These may include an adequacy decision issued by the European Commission or appropriate safeguards such as Standard Contractual Clauses.
For transfers to participating US organisations, the EU-US Data Privacy Framework may provide an applicable adequacy mechanism.
Actual international transfers and safeguards: [Confirm based on the website’s providers and integrations]
15. Data Retention
We retain personal information only for as long as necessary for the purposes for which it was collected, unless longer retention is required by applicable law.
Retention periods depend on the type of information and the purpose of processing.
For example, business records may be subject to statutory retention obligations, while unsuccessful model applications require a separately defined retention policy.
Where specific retention periods cannot be stated, appropriate criteria for determining those periods will be provided.
16. Data Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration and unlawful disclosure.
These measures may include encrypted communication, access controls, restricted administrative permissions, secure storage and appropriate website security procedures.
No internet-based system can guarantee absolute security. We therefore regularly assess measures appropriate to the risks involved.
17. Your Rights
Under the GDPR, you may have the following rights, subject to applicable legal conditions:
- The right to access your personal information
- The right to correct inaccurate or incomplete information
- The right to request deletion of your personal information
- The right to restrict certain processing activities
- The right to data portability
- The right to object to processing based on legitimate interests
- The right to withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal
- Rights relating to certain automated individual decisions, where applicable
To exercise your rights, please contact BOOKERS using the details provided in Section 2.
18. Right to Lodge a Complaint
If you believe that your personal information has been processed unlawfully, you have the right to lodge a complaint with a competent data protection supervisory authority.
For Hamburg, the relevant authority is:
Hamburg Commissioner for Data Protection and Freedom of Information
Website: https://datenschutz-hamburg.de
You may also contact another competent supervisory authority where permitted by applicable law.
19. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in legal requirements, website functionality or our data processing activities.
The current version will be made available on our website.
20. Contact
For questions concerning this Privacy Policy or the processing of personal information, please contact:
Model Agency BOOKERS
Hamburg, Germany
Email: info@bookers-hamburg.de